Creativity is ranked as the single-most important skill in the world for all business professionals.

I'll help you master it! 


Let's get creative!

Just a Squiggle

led by Camila Kaul, is dedicated to helping organizations transform the way they approach problems, come up with new ideas, and make better decisions.  

We turn their biggest problems into possibilities through the power of creative thinking. 



Trusted by companies and organizations globally

Gimme an idea for growth!


This is the #1 thing leaders want from their teams.  And yet, there is often a disconnect between the need... and the speed of the solution….

Your team wants to help, but their ideas are often blocked off. 

To untap your potential for problem solving, we need to provoke your brain(s) to get out of “short cuts”  and think thoughts that have never been  thought before.




If you are a ...

Aspiring entrepreneur

Learn how to find out if your idea has what it takes before sinking time and money into putting it out there. 







Explore this

Corporates and teams

Develop your leaders and create a collaborative and high-performing culture to innovate and grow. 







Explore this

The TOP 5 PROVOCATIONS to untap the hidden potential in your team.

Hop into my creative genius list and download them for free! 



I want them!

HI, I'm Camila

 I’m not fancy :) but I have a fancy background in Neuroscience, marketing and strategy honed during my time at Harvard Business School of Management, Kellogg School of Management, The Wharton School, IE Business school and Google. 



Learn more about me!

What I bring to you is PERSPECTIVE

During my time at Google, I've worked with hundred of companies across across the globe and across industries. In those countless, meetings, I've gained a new perspective on how to curate and implement neuroscience-based, creative thinking principles to help companies innovate. I'd like to share that perspective with you.


Research doesn't lie. According to Forester, here are the 4 ways that creative thinking can help your business.

Build market share

50% of companies that embrace creativity enjoy 50% more market share than those who don't. 







Boost bottom line

82% of companies believe there is a strong connection between creativity and bottom line business results. 







Accelerate growth

Companies that foster creativity are 3.5 times more likely  to achieve revenue growth. 







Nurture diversity of thought

Companies that foster diversity of thought have a 45% likelihood of growing market share. 







How I can help


Hop on to my creative genius list 

Be the first to know the secrets behind creative thinking every few weeks and how to apply them to your life.