Welcome to my Creative Thinkers Blog. A fresh, practical guide to unlocking your hidden superpower... Creative Thinking!
A few weeks ago I had the pleasure to give an interviee to GoSolo about what being an entrepreneur feels like and main learnings. Although still new to this world, I have quickly realized how important a few things are...
So, here is what I told them and would love to share it with you.
What do you do?
I truly believe that what defines you in life is not what you do but what you LOVE doing. I LOVE creating new things, helping others find fresh ideas, solving problems in original ways, and making a difference in the world while we do these things. You know what they say, "necessity is the mother of invention." And boy, has necessity been a busy momma lately! With the world constantly changing and evolving, it's more important than ever for people and organizations to flex their creative muscles and come up with new and innovative solutions to keep up and change the world. That's what I love about creativity in business – it's all about taking risks, breaking the rules,...
Which problem are you solving? Often it’s the wrong one.
When faced with a business challenge, we’re often tempted to solve the NEXT thing without taking time to understand the RIGHT thing to solve.
We wind up shortsighted and miss the real problem we need to solve for. This only fuels more frustration, more unhappy customers, and more dwindling cash flow. It's a vicious whirlpool threatening to sink the ship.
What you need is to define your North Star. A simple, yet powerful way to know what you are trying to solve for.
A North Star has 4 things
A good example of that is our friends at Airbnb. They were able to come up with a clear defined problem to solve: Get More Nights Booked.
Their North star is Nights Booked. It's simple, talks about the user value and defines success for them.
If Airbnb would...
Our experiences and beliefs limit what we believe is possible (e.g. the type of experiences we create for our customers). As a result, we may be leaving opportunities at the door or money on the table.
Often times we rush to come up with ideas
without realizing all the unconscious biases
that are informing our decision.
Think back to how Netflix killed Blockbuster. Blockbuster was being oblivious to what customers wanted and needed. They lacked empathy and understanding of their users. They didn't pause to consider their customers' evolving needs and their pain points, like being tired of paying late fees, or the need for additional convenience.
Don't be like Blockbuster. When you need to solve a problem, the first step is to pause.
And shift from viewing the problem from your perspective to embracing the problem from THEIR experiences and beliefs. This perspective shift enables you to unlock solutions that are ALL ABOUT them and not you.