Ideas for you!
Welcome to my Creative Thinkers Blog. A fresh, practical guide to unlocking your hidden superpower... Creative Thinking!
From “in their shoes” to “in your pocket”
Our experiences and beliefs limit what we believe is possible (e.g. the type of experiences we create for our customers). As a result, we may be leaving opportunities at the door or money on the table.
Often times we rush to come up with ideas
without realizing all the unconscious biases
that are informing our decision.
Think back to how Netflix killed Blockbuster. Blockbuster was being oblivious to what customers wanted and needed. They lacked empathy and understanding of their users. They didn't pause to consider their customers' evolving needs and their pain points, like being tired of paying late fees, or the need for additional convenience.
Don't be like Blockbuster. When you need to solve a problem, the first step is to pause.
And shift from viewing the problem from your perspective to embracing the problem from THEIR experiences and beliefs. This perspective shift enables you to unlock solutions that are ALL ABOUT them and not you.
You...
